Equity vs Salary

Equity is a form of ownership in a company — typically stock options or restricted stock units (RSUs) — that pays off only if the company succeeds and you can sell your shares. Salary is guaranteed cash compensation paid on a regular schedule regardless of company performance. The choice between them is a bet on risk vs certainty, upside vs stability.

Quick Comparison

Aspect Equity Salary
Payment Form Stock options, RSUs, or direct shares Cash, deposited on a fixed schedule
Certainty Uncertain — could be worth $0 or millions Guaranteed — you know exactly what you earn
Liquidity Illiquid until exit event (IPO, acquisition) Immediately liquid cash in your account
Upside Potentially massive (10x-100x+) Capped (raises are typically 3-10% annually)
Vesting Typically 4 years with 1-year cliff No vesting — earned immediately
Tax Treatment Complex — varies by type, timing, and exit Simple — ordinary income tax rate
Risk High — company could fail or not exit Low — only risk is being laid off
Common At Startups, early-stage companies, public companies All companies, primary compensation form

Key Differences Explained

1. Types of Equity and How They Work

Not all equity is the same. The type of equity matters enormously for your actual outcome:

Stock Options (ISOs and NSOs): The right to buy shares at a set price (the "strike price" or "exercise price") in the future. If the company's share value rises above your strike price, you profit from the difference. ISOs (Incentive Stock Options) are for employees and have favorable tax treatment; NSOs (Non-Qualified Stock Options) are taxable as ordinary income at exercise. Options expire — typically 10 years from grant, or 90 days after leaving the company.

RSUs (Restricted Stock Units): A promise to give you actual shares when certain conditions are met (usually time-based vesting). Unlike options, RSUs don't require you to pay anything — the shares are simply granted to you. The value of RSUs at vesting is taxed as ordinary income. RSUs are common at mid-stage startups and all public companies (Google, Meta, Amazon).

Common Stock vs Preferred Stock: Employees almost always receive common stock. Investors typically hold preferred stock with liquidation preferences — they get paid first in an exit. This means in a downside scenario (company sold for less than its last valuation), employees may get little or nothing while investors recover some capital.

2. Vesting Schedules and the Four-Year Cliff

Equity vests over time — you don't receive all your shares immediately upon joining. The standard startup equity package is a 4-year vesting schedule with a 1-year cliff:

  • After 12 months (the "cliff"): 25% of your equity vests all at once
  • Months 13-48: The remaining 75% vests monthly or quarterly (roughly 2% per month)
  • If you leave before the 1-year cliff: You receive zero equity

This structure is designed to align your incentives with the company's long-term success. Leaving after 2 years means you walk away with 50% of your grant.

Salary has no vesting. You earn it as you work. There's no penalty for leaving — you simply stop receiving future paychecks.

Refresh grants are common at larger companies — once you've been with a company for 2-3 years and your original grant is mostly vested, you receive a new equity grant to maintain retention incentive. This is why employees at companies like Stripe or Airbnb stay for 6-8+ years.

3. Tax Implications of Equity Compensation

Equity taxation is complex and getting it wrong can cost you significantly more than you anticipated:

Stock Options (ISOs):

  • No tax at grant or exercise (for regular income tax)
  • Potential Alternative Minimum Tax (AMT) at exercise if spread is large
  • Long-term capital gains rates (15-20%) if held 1+ year after exercise and 2+ years after grant date
  • Most favorable tax treatment of all equity types

Stock Options (NSOs):

  • No tax at grant
  • Ordinary income tax on the spread (FMV minus strike price) at exercise
  • Capital gains on any appreciation after exercise

RSUs:

  • Taxed as ordinary income at vesting (on the full share value)
  • Capital gains on any gains after vesting date
  • Companies typically withhold shares to cover taxes automatically

Salary: Straightforward — ordinary federal and state income tax, plus FICA (Social Security and Medicare). Withholding is automatic. No complexity.

4. How to Evaluate an Equity Offer

The percentage ownership matters far more than the raw number of shares. Always ask:

  • What percentage of the fully-diluted company do these shares represent? (Number of shares being granted / total shares outstanding)
  • What is the current 409A valuation (fair market value) per share?
  • What is the last round valuation and price per share?
  • How much runway does the company have?
  • What are the liquidation preferences of existing investors?
  • What is the strike price relative to current FMV?

Simple valuation exercise: If offered 0.1% of a company currently valued at $50M, your equity is worth $50,000 on paper today. If the company reaches $500M at exit (10x growth), your shares would be worth $500,000 before dilution and taxes. But if the company fails — the most likely outcome statistically — your equity is worth $0.

Compare to salary sacrifice: If a startup offers you $80K salary + 0.5% equity vs a public company offering $130K salary + $50K RSUs annually, you're giving up $50K/year in cash for 0.5% in a risky startup. For that to pay off at a 4-year vest, the startup needs to be worth at least $400M at exit just to break even on the salary delta.

5. Liquidity: The Crucial Practical Difference

Salary is immediately usable. You can pay rent, invest in a diversified portfolio, or spend it the day it hits your account. There's zero friction between earning and using it.

Equity is frozen until a liquidity event. At a private company, you cannot sell your shares even if they're worth millions on paper. You must wait for one of:

  • IPO: The company goes public, and you can sell shares after a lockup period (typically 6 months post-IPO)
  • Acquisition: Company is bought, and your shares are converted to cash or acquirer shares
  • Secondary market sale: Rare, but some companies allow employees to sell through platforms like Forge or EquityBee

The median time from startup founding to IPO or acquisition is 7-10 years. Many never get there. Your equity might be technically vested and valuable on paper for 6 years with no way to access it.

Public company RSUs are more liquid — they vest as actual tradeable shares on a public exchange. You can sell immediately at vesting or hold. This is why RSU packages at Google, Meta, and Apple are closer to salary in practice than private company equity.

When to Prioritize Each

Prioritize Equity if:

  • You can financially afford to take below-market salary
  • You believe strongly in the company's long-term prospects
  • You're joining at an early stage (seed or Series A) where equity is most impactful
  • You have financial cushion and no dependents relying on your income
  • You're a founder or co-founder of the company itself
  • The company has strong traction, revenue, and credible path to exit

Prioritize Salary if:

  • You have financial obligations (mortgage, family, debt)
  • The company is early-stage with unproven product-market fit
  • You're joining a late-stage startup where dilution has already reduced equity impact
  • You want to diversify your savings rather than concentrate in one company
  • You're skeptical about the company's exit trajectory
  • You have better investment opportunities for cash (index funds, real estate)

Real-World Scenario: Early Stripe Employee

An engineer who joined Stripe in 2012 at a $90K salary + 0.1% equity (when Stripe was valued at ~$100M) watched that 0.1% become worth approximately $950,000 when Stripe reached a $95B peak valuation in 2021. The annual salary sacrifice of $30-40K vs a top-tier tech company was paid back ~25x over nine years.

However, for every Stripe, there are hundreds of failed startups where engineers took below-market pay and received equity worth exactly $0. Statistically, most startup equity is worthless. The key is evaluating the specific company, not the promise of equity in the abstract.

Real-World Scenario: Late-Stage Startup (Series D+)

An engineer joining a Series D startup valued at $2B offered 0.01% equity (worth $200K on paper). For this to be a 10x return on the paper value, the company needs to reach $20B — a massive outcome that requires either an exceptional IPO or acquisition. After accounting for dilution from future funding rounds (typically 15-20% dilution per round), liquidation preferences from investors, and taxes, the actual payout could be far less than the headline number suggests. At this stage, negotiating a higher base salary often makes more financial sense than fighting for extra equity fractions.

Pros and Cons Summary

Equity

Pros

  • Potential for life-changing wealth if company succeeds
  • Aligns your incentives with company outcomes
  • Can receive long-term capital gains tax treatment (lower rates)
  • Ownership stake gives sense of mission and belonging
  • Public company RSUs are near-cash equivalent in liquidity

Cons

  • Most private company equity is ultimately worth $0
  • Illiquid for years — cannot access value even if substantial
  • Diluted by future funding rounds and new equity grants
  • Complex tax treatment, especially for ISOs and AMT
  • Liquidation preferences mean investors get paid before employees

Salary

Pros

  • Guaranteed — paid regardless of company performance
  • Immediately liquid and available for any use
  • Simple tax treatment with automatic withholding
  • No vesting period or cliff — earned as you work
  • Can be invested in diversified assets rather than one company

Cons

  • Capped upside — raises are modest compared to equity returns
  • Taxed at ordinary income rates (higher than capital gains)
  • No ownership stake in company you're building
  • Does not benefit if the company has a large exit
  • High earners face top marginal rates immediately